Top Click, a digital marketing agency based in South Africa, has unveiled a revamped website detailing its expertise in search engine optimisation (SEO), Google Ads, and the emerging field of Answer Engine Optimisation (AEO). The new site is structured into four distinct sections that highlight the agency’s offerings, with content tailored primarily for business owners. These sections aim to demystify common digital marketing issues, explore potential causes, and outline the agency’s methods for resolving them. The website also includes client case studies, testimonials, and options for prospective clients to initiate a conversation with the agency or receive a preliminary assessment of their online presence.
In the realm of Google Ads, Top Click has upheld its Google Premier Partner status for eight consecutive years. The agency concentrates on enhancing advertising efficiency by addressing common pitfalls such as overspending on branded keywords, misalignments between keywords and search intent, inaccurate conversion tracking, and the uncritical adoption of automated recommendations. Their approach involves a comprehensive process that starts with an account audit, followed by the development of a keyword strategy, restructuring of campaigns, testing ad copy, and ongoing optimisation efforts. Case studies on the website showcase the agency’s work across various sectors, including e-commerce, financial services, and retail.
The redesigned SEO section of the website provides insights into the technical and content-related challenges frequently encountered during website audits. These challenges include incomplete on-page optimisation, technical SEO issues, poor keyword targeting, and ineffective backlink strategies. The site also offers diagnostic guidance to help businesses identify some of these issues independently. Top Click’s SEO services encompass technical optimisation, on-page SEO, keyword research, content strategy, topical authority, backlink development, digital PR, and optimisation of Google Business Profiles. Clients are provided with monthly reports featuring video explanations that detail campaign activities and results.
Significantly, the agency has introduced a new service focused on Answer Engine Optimisation. This initiative is designed to adapt to the evolving ways consumers search for information using AI-powered platforms like ChatGPT, Gemini, Perplexity, Copilot, and Google’s AI search features. Rather than replacing traditional SEO, AEO is positioned as an extension of it. Services include AI visibility audits, competitor benchmarking, prompt and share-of-voice monitoring, entity optimisation, creation of answer-focused content, and more. The agency acknowledges that while AI visibility cannot be guaranteed due to the autonomous nature of AI systems, monitoring metrics such as AI citations, share of voice, and AI-generated referral traffic can provide valuable insights over time.
Top Click has strategically chosen to streamline its service offerings, opting not to provide services such as social media management or email marketing, and it does not operate on commission or affiliate models. The agency employs a senior-led model, where clients work directly with experienced specialists, and operates on a flexible month-to-month agreement rather than long-term contracts. Transparency is a key focus, with clients given access to specific marketing tools and campaign data to independently review aspects such as rankings and technical changes. Additionally, the agency places a strong emphasis on education, with founder and CEO Josh Maraney creating extensive video content on SEO, Google Ads, and digital marketing, which is integrated into client reports as video explanations of campaign developments. The new website is now live, providing comprehensive information about Top Click’s services and initial audit offerings.
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